When it comes to getting facial treatments in South Korea, nine out of ten people head straight for Gangnam in Seoul. But the truly savvy ones have already shifted their focus to Busan—where they can enjoy the same high-quality equipment and services provided by top surgeons at prices that are 20% to 30% lower than in Gangnam, allowing them to save even more on round-trip flight costs.
The Genius Clinic (지니어스의원) we’re going to feature this time is located right in Busan’s most bustling Seomyeon shopping district — just a minute’s walk from Exit 7 of the subway. It’s a long-time favorite among both locals and Japanese clients, having accumulated over 1,000 positive reviews on Japan’s largest medical review site, Konest. Some Japanese visitors even fly all the way to Busan just to get cosmetic treatments here.
However, there’s one practical issue that comes with high popularity: it’s extremely difficult to secure an appointment. Many friends from Taiwan and Hong Kong hit the same roadblock before they set off—how exactly do you make an appointment at Busan’s Genius Clinic? Will you be turned away due to language barriers? This article will clearly explain the booking methods, costs, and important tips, so even those visiting South Korea for facial treatments for the first time can follow it step by step.
I. What is Genius Clinic? Why is it worth making the trip just to visit it?
Let’s start with the background. This isn’t one of those pop-up stores that gained popularity thanks to internet celebrities. It originated from 4ever Dermatology, which has been serving customers in Busan for over a decade. In April 2025, it was upgraded and renamed—essentially giving the old store a fresh look while keeping its core identity intact.
A few things that I really appreciate:
Performed personally by the director — All injections and device-based treatments are carried out directly by Director Lee Hwan-jung, with no delegation to assistants. With over a decade of experience in Busan’s medical aesthetics industry, he holds certification from five professional associations, including the South Korea Dermatology Association, the South Korea Fillers Research Society, and the International Society of Aesthetic Plastic Surgery (ISAPS).
Dual-certification — holding both Dermatology practice qualifications and medical aesthetics certifications. This means that if you have issues like acne or allergies, you can first address the inflammation before proceeding with aesthetic treatments, something that regular pure medical aesthetics clinics cannot offer.
Word of mouth is backed by hard data — with over 1,000 reviews on Konest, the three most frequently mentioned words by Japanese customers are “thoughtful service,” “Japanese support,” and “no pressure to buy.” For international guests, this commitment to avoiding sales pressure is truly invaluable.
II. Location & Transportation: Just 1 minute from Exit 7 of Seomyeon Station
Clinic address: 3rd Floor, Cheonwoo Building, 5, Jungang-daero 691beon-gil, Busanjin-gu, Busan (Korean address: 부산 부산진구 중앙대로691번길 5 천우빌딩 3층).
Getting there is super simple: Take Subway Line 1 or Line 2 to Seomyeon Station (서면역), exit at Gate 7, and it’s just a 1-minute walk — no need to worry about getting lost at all.
Seomyeon is Busan’s most vibrant shopping district, with Lotte Department Store and the Seomyeon underground mall right in its vicinity. After your facial treatment, you can head downstairs to shop and dine—perfectly combining your appointments into one seamless itinerary. If you’re driving, the building has a parking lot, and you’ll receive a 1-hour free parking voucher upon visiting.
III. Business Hours (Pay special attention on Saturdays)
- Monday, Friday: 10:00～20:00
- Tuesday, Wednesday, Thursday: 10:00～19:00 (lunch break 13:00～14:00)
- Saturday: 10:00～15:00
- Sunday: Closed
⚠️ Important note: It’s only open until 3 p.m. on Saturdays, and this day is always the busiest. Appointments with popular doctors usually need to be booked up to a month in advance. If your trip to Busan is scheduled only for the weekend, make sure to plan ahead—otherwise, you might not be able to get an appointment at all.
IV. Popular Procedures and Price References
Genius Clinic offers a pretty comprehensive range of services, from basic skincare to advanced anti-aging treatments treatments. Here are some of the most frequently asked questions:
American version of the 2nd-generation HIFU (100 shots): starting at ₩400,000. This is an FDA-approved original device designed to lift the jawline and improve sagging skin; the same model in Gangnam, Seoul, costs 25% to 30% more.
Juvederm Filler (1 centum core): Starting at 270,000 KRW. Performed personally by the clinic director to achieve a natural “motherly” look, avoiding the appearance of an inflated face.
Rejuran Baby Needle: Starting at around 300,000 KRW, this affordable option is ideal for restoring sensitive skin and fading acne marks. It’s about 80,000 KRW cheaper in Busan compared to Seoul.
Inmode Forma: Starting at ₩100,000, it’s an entry-level tightening treatment — perfect for those with a limited budget to try out first.
Juvelook Collagen Regeneration Needles: These needles stimulate the production of Collagen, helping to improve Pores and fine lines. The effects last for 6 to 12 months. For the exact price, please refer to BeautsGO’s current price list.
✨ Overall, the price is slightly higher than that of bulk-service clinics in Busan, but 25%–30% cheaper than those in Gangnam, Seoul. What’s great is that all quotes include taxes, anesthesia fees, and post-operative repair masks—no hidden costs at all. The equipment and medications can be scanned on-site to verify their authenticity, and patients receive a Chinese-language post-operative care guide to take home after the procedure.
V. How to Make an Appointment (Here’s what matters)
Genius Clinic is very welcoming to international guests, offering Chinese support through all three booking channels. The platform indicates that the response time for bookings is only about 1 hour, so there’s no need to wait around for ages.
Method 1: Book through the BeautsGO platform (highly recommended)
Through BeautsGO, you can directly view Genius Clinic’s current price list and ongoing promotions. Simply enter your name, passport number, the services you’d like to undergo, and your preferred time slot to submit your request. Typically, a Chinese-speaking customer service representative will get back to you within a few minutes to confirm everything, allowing you to compare prices at the same time.
👉 Click here to go directly to the Genius Clinic booking page
Option 2: Schedule via LINE
For booking appointments, you can directly send messages in Chinese via the official LINE account of Jia Clinic—perfect for Taiwanese friends who are used to communicating through LINE.
Method 3: Book via WeChat
Added the WeChat account of the Chinese administrator at the clinic for one-on-one communication regarding appointment times and treatment details, with very fast response times.
Appointment Message Template (Copy and paste to use directly)
Hello, I would like to schedule a treatment (please specify, such as Rejuran baby inj
ection).
Name: Nat
ionality: Preferred date: (First choice) / (Second choi
ce) Contact information: LINE/WeChat/WhatsApp. Do you need translation in Ch
inese? Yes/No. What are the available
time slots for booking at the moment? Thank you!
Time recommendation: For regular treatments, booking about 1 week in advance is sufficient; for popular procedures like HIFU and Thermage, it’s advisable to schedule them 2–3 weeks ahead; for appointments on Saturdays, booking at least 1 month in advance is required.
VI. Checklist to Avoid Pitfalls Before Booking
Make sure to check these things before you set off:
- ☑ Be sure to bring your passport—it must be shown on the day of your appointment; forgetting it means your trip was for nothing.
- ☑ If you’re planning to get fillers, stop taking supplements like aspirin and fish oil at least 1 week in advance.
- ☑ For last-minute cancellations or rescheduling, please give 24 hours’ notice in advance.
- ☑ Starting in 2026, tax refunds for medical beauty treatments in South Korea will be completely eliminated. All quotes already include taxes, so there’s no need to worry about refunds anymore.
- ☑ It’s highly not recommended to show up without an appointment — the clinic offers one-on-one personalized consultations, and waiting in person could mean waiting 1–2 hours; there are hardly any available slots during peak seasons.
A few more pre-procedure tips: Avoid wearing makeup for laser treatments on the day of the procedure; refrain from drinking alcohol the day before an HIFU treatment; if your skin is experiencing allergies, sunburn, or wounds, it’s advisable to wait until your skin settles down before scheduling the treatment.
VII. Procedure on the Day of Consultation
The actual process after arriving at the clinic is roughly like this:
- Check in by showing your passport; greeted by a Chinese supervisor
- The director conducts a personal consultation to analyze your skin type and needs, and confirms the treatment plan and price on the spot.
- Treatment will begin after confirmation, with a Chinese-speaking guide throughout — no need to worry about not understanding.
- After the procedure, ice packs, medical repair masks, and sunscreen are provided
- The Chinese administrator provides one-on-one guidance on post-procedure care, and you can keep asking questions if you have issues after returning home.
The whole process is transparent, with no pressure to push extra services — you can go shopping and dining downstairs right after the treatment without any issues.
VIII. Frequently Asked Questions
Q: Can I go without making an appointment?
It’s technically possible, but the waiting time is unpredictable—during peak seasons, you might not even get a slot at all. It’s not advisable to rely on luck.
Q: What if I can’t speak Korean at all?
The clinic is staffed with a Chinese-speaking supervisor throughout the process — from scheduling and the consultation to aftercare — so you don’t need to worry about communication at all.
Q: Can I fly on the same day as the procedure?
For fillers and HIFU treatments, it’s recommended to wait at least 1 day before flying; for laser treatments, you can travel on the same day, but be sure to protect your skin from sun exposure.
Q: How can I make the payment?
It accepts Visa, Mastercard, UnionPay, and WeChat Pay, so you don’t need to carry large amounts of cash.
Written at the end
My overall impression of Genius Clinic can be summed up in one word: reliability. With its long-standing reputation, direct management by the clinic director, transparent pricing, and no aggressive sales tactics, it’s an almost risk-free choice for those visiting South Korea for the first time to get facial treatments and are worried about language barriers. Coupled with its convenient location just a minute away from Seomyeon Station, it makes it easy to combine facial treatments with shopping in the same day—making a trip to Busan truly worth every penny.
If you already have a procedure in mind, I recommend checking the availability right away—popular times fill up very quickly.
👉 Genius Clinic Booking Page | Check this month’s price list and latest discounts
