For many Taiwanese friends who are considering undergoing cosmetic treatments in South Korea, the question “Just how high is the medical standard of Dermatology in South Korea?” remains their biggest concern. In recent years, the BrandNew Clinic located in Cheongdam-dong, Seoul, has attracted increasing attention on various social media platforms, leading many to wonder: What is the actual quality of medical services provided by this clinic? Are the doctors qualified? Are the treatment results truly as good as claimed? This article will provide an in-depth analysis from multiple perspectives to help you make the most informed decision.
I. Basic Background and Market Positioning of BrandNew Clinic
BrandNew Clinic is located on the 4th floor of Ilshin Building, at 437 Apgujeong-ro, Cheongdam-dong, Gangnam-gu, Seoul. Cheongdam-dong is commonly known as “Seoul’s affluent area,” home to numerous high-end boutiques and premium services – and it is in such an environment that BrandNew Clinic was born. The clinic’s core philosophy is “non-conveyor-belt-style, one-on-one personalized skin care,” emphasizing meticulous service and customized treatment plans, while rejecting any standardized, mass-produced approaches.
This approach has enabled BrandNew Clinic to stand out among numerous Dermatology clinics in South Korea. Instead of focusing on maximizing the number of patients received, the clinic ensures that each patient receives sufficient consultation time and high-quality treatment by strictly controlling the appointment schedules of its physicians. As a result, it has attracted a large number of local entertainment professionals and high-net-worth individuals from South Korea, as well as an increasing number of overseas tourists who travel specifically to visit it.
II. In-depth Analysis of the Core Medical Team
The most direct indicator of the medical standards of a Dermatology clinic is the background and expertise of its medical team. BrandNew Clinic currently consists of a highly skilled team of three core physicians, each with their own areas of expertise, who work together to provide patients with comprehensive skin management services.
(1) Director Yin Sheng’en – a pioneer in innovation within the field of injectable aesthetics
Director Yoon Seong-eun is the driving force behind BrandNew Clinic and is widely recognized as a pioneer in the field of injectable cosmetic procedures in Dermatology across South Korea. He currently holds prominent positions such as Chief International Academic Officer of the Korean Association of Aesthetic Plastic and Laser Medicine and Honorary Director of the Korean Society for Obesity Aesthetic Treatment, enjoying a high academic reputation in the industry.
His most notable contribution lies in technological innovation. Treatments such as baby needles, salmon needles, contour needles, and Jogak needles, which are now widely used in Dermatology clinics across South Korea, were all first developed and introduced by the BrandNew Clinic under Dr. Yoon’s leadership. This means that while other clinics were still learning to imitate these techniques, Dr. Yoon had already been working in this field for decades.
In terms of honors, President Yin has received numerous awards, including:
- 2005: Minister of Health and Welfare of South Korea Award
- In 2011, it was awarded the title of “Best Dermatology Department” by Daily Economic News.
- 2013: Selected by “News Maker” as one of “50 Innovative Leaders Leading South Korea”
- In 2013, it was awarded the title of “Best Innovative Brand in the Medical Field” by Sports Seoul.
- 2014: South Korea’s ANEW CDU Award for Outstanding Achievements in the Medical Aesthetics Industry (Research and Development in Contour Injection Technologies and Related Solutions)
- 2014: Outstanding Achievement Award in Medical Aesthetics, Asian Model Awards
(II) Director Li Tingxu – an expert in laser and phototherapy treatments
Director Lee Ting-wook is currently the director of the Laser Center at BrandNew Clinic. He holds a professional qualification in Dermatology from the Catholic Mary Hospital in Seoul and is also a full member of several top academic organizations, including the Korean Association of Aesthetic Plastic Laser Medicine, the Korean Society for Obesity Studies, the Korean Research Society for Wrinkle Plastic Surgery, and the Korean Medical Laser Association.
In areas such as laser treatment, pigmentation issues, scar repair from acne, and Pore improvement, Director Li Tingxu has accumulated extensive clinical experience. He is able to tailor precise photoelectronic treatment plans based on different skin types and specific conditions, making him a key figure in the clinic’s laser aesthetics practices.
(III) Director Quan Zhiying – Anesthesia and Pain Management for Ensuring Safety
President Jeon Ji-yeong specializes in anesthesiology and pain medicine. She served as a resident physician in the Department of Anesthesiology and Pain Medicine at Mokdong Hospital of Ewha Womans University and further advanced her studies in the Department of Pain Medicine at Seokbul Hospital of Yonsei University, where she was subsequently appointed as an adjunct professor. She is a full member of both the Korean Society of Pain Medicine and the Korean Society of Anesthesiology and Pain Medicine, and is committed to ensuring the safety and comfort of patients throughout all treatment processes.
With the professional guidance of anesthesiologists, all injection and laser treatments at BrandNew Clinic not only ensure effective results but also meet the highest safety standards in the industry.
III. Technical expertise in core specialty treatments
1. Contour Jogak injection – Improves facial shape in just 3 days
This is the most representative signature treatment at BrandNew Clinic. The “lipolysis + filling dual-effect technique” developed personally by Director Yin Shengen precisely targets the fat cells in the face using special enzymes, while simultaneously filling in the sunken areas to achieve an IPCHEA effect of facial contour reduction. It is claimed that improvements in facial contours can be seen within 3 days, and the effects last for more than half a year.
What’s more unique is that the clinic uses a 3D photography scanning system to precisely analyze each client’s bone structure and fat distribution. Individualized injection plans are formulated for prominent areas such as the zygomatic arch and Masseter, rather than following a one-size-fits-all standardized approach. Combined with the “Golden Ratio Template” developed based on physiognomy principles, this approach aims to achieve a natural aesthetic outcome that preserves each person’s unique features.
2. Nine-layered Tune: A nine-layer lifting procedure
This is another exclusive treatment offered by BrandNew Clinic. Traditional injection lifting procedures target only a single layer of the skin, whereas the nine-layer lifting technique divides the skin into nine layers for precise, layered injections. This approach covers the muscle layer, subcutaneous fat layer, dermis, and other areas, significantly reducing the common “stinging and swelling” sensation associated with traditional injections. There is no need for a recovery period after treatment, making it particularly suitable for actors, announcers, and other individuals who have extremely high requirements for their appearance and cannot afford any noticeable recovery time.
3. Salmon DNA + stem cell repair therapy
This technology falls within the realm of regenerative medicine. It utilizes PDRN (polynucleotides) in combination with stem cell technology to significantly improve skin quality at the basal layer. It is particularly suitable for individuals with thin skin, redness, or fine lines, and is considered one of the core solutions for repairing problematic skin.
4. Photodynamic combined therapy
The clinic has introduced a range of internationally renowned optoelectronic devices, including Sofwave, Thermage, and Onda lipolysis machines, and makes full use of the synergistic effects of various treatment protocols. For example, the combination of contouring needles with ultrasonic Lifting can achieve a composite anti-aging effect where “1+1＞2”. This precise design of treatment combinations is a direct reflection of the high medical standards of BrandNew.
IV. Compilation of evaluations based on real user experiences
On various medical beauty community platforms, we have collected a large number of feedbacks from Taiwanese and overseas users who have visited BrandNew Clinic. Below are some representative aspects of these evaluations:
Positive reviews (the mainstream opinion)
- High technical stability: Most patients highly praise the director’s injection techniques, stating that “the director’s skills are much more stable compared to other hospitals.” The results after the procedure are natural and do not appear artificial.
- Rapid postoperative recovery: Approximately 3 days after the contour injection procedure, the defined contours begin to become visible, and the swelling subsides completely in about 7 days. This makes it particularly suitable for travelers who have a busy schedule and still wish to undergo cosmetic treatments.
- No forced consumption: Doctors at the clinic will clearly refuse to recommend treatments that are not suitable for the patient, thereby preventing excessive consumption and ensuring the patient’s peace of mind.
- Barriers to communication are eliminated: The clinic is equipped with professional Chinese translators, ensuring that customers from Taiwan and mainland China can communicate smoothly without any concerns regarding language barriers.
- Comprehensive post-operative follow-up: Free follow-up examinations and skin care recommendations are provided for a period of 6 months, ensuring a comprehensive support system after the procedure.
Points that require attention
- High prices: The pricing of BrandNew Clinic falls into the mid-to-high-end range, being 30% to 50% higher than that of ordinary chain clinics. The cost of a single full-face contouring treatment starts from 660,000 South Korean won, which is approximately equivalent to 15,000 to 25,000 Taiwan dollars.
- Long waiting time for appointments: Due to the high demand, it is recommended to make an appointment at least 2 to 4 weeks in advance; the situation is especially busy during the peak season.
- The effectiveness varies from person to person: The results of injectable treatments are influenced by factors such as an individual’s physical constitution and metabolic rate, so the duration of their effects can vary from one person to another.
V. Horizontal comparison with other renowned Dermatology departments in South Korea
Compared with other well-known Dermatology clinics in South Korea, the core competitive advantage of BrandNew Clinic lies in the following aspects:
| Comparison items | BrandNew Clinic | General chain Dermatology clinics |
|---|---|---|
| Service model | One-on-one customization | Standardization of the assembly line process |
| Technical originality | Pioneer of numerous treatment methods | Keep up with market technology |
| The frequency at which the hospital director sees patients in person | Gao (personally involved in key treatment procedures) | Instability (when performed by assistants or resident doctors) |
| Safety guarantees | On-site presence of dedicated anesthesiologists | It is usually performed by nurses or technicians. |
| Postoperative follow-up | 6 months of free follow-up examinations | Typically, 1 to 2 sessions are sufficient. |
| Price | Mid-to-high-end segment | Mid-to-low-end segment |
VI. Who is suitable to visit BrandNew Clinic?
Based on the above analysis, the following groups of people are particularly suitable for choosing BrandNew Clinic:
- Those seeking delicate and natural results in cosmetic procedures: they do not want it to be obvious at first glance what treatments have been done; instead, they desire natural, subtle changes that enhance their appearance.
- For those with high requirements for safety: There are dedicated anesthesiologists on hand to ensure safety, making this option suitable for patients who are sensitive to pain or require anesthesia.
- For travelers with limited time: The recovery period after treatment is short, making it suitable to incorporate this treatment into a 3- to 5-day trip to South Korea.
- For users who wish to undergo long-term follow-up and management: The clinic offers a 6-month follow-up service, making it ideal for those in need of ongoing skin care.
- For those seeking cosmetic treatments who are troubled by distinct facial contours issues such as Double Chin, baby fat, or unclear facial outlines, contour needles represent a core strength of this treatment method.
VII. Frequently Asked Questions Q&A
Q: Are the procedures performed personally by the doctors at BrandNew Clinic, or are they carried out by assistants?
A: According to official information and user feedback, the core treatments – especially signature procedures such as contour needles and the nine-layer lifting treatment – are all performed personally by Director Yin Shengen. This is precisely why many customers specifically request to receive these treatments from him.
Q: Is communication in language a problem for foreigners when seeking medical treatment?
A: The clinic is equipped with Chinese interpreters, allowing customers from Taiwan, Hong Kong, and mainland China to communicate in Chinese. From consultation to post-operative instructions, comprehensive Chinese-language services are provided throughout the entire process.
Q: How long does the effect of contour needles last?
A: Under normal circumstances, the effects last for 6 months to 1 year, with the results reaching their most stable state after 3 months. Due to the varying metabolic rates of individuals, there are differences in the actual effects experienced by different people.
Q: Are the prices eligible for tax refunds?
A: Tax refunds are available, allowing you to save approximately 7% to 10% on costs. It is recommended to confirm in advance the tax refund process and the required documents.
Q: Can I take a flight back to my home country immediately after completing the treatment?
A: After procedures involving injections, it is generally recommended to rest for 24 to 48 hours and to avoid flying during the period when the swelling is at its worst. For minor cosmetic treatments, it is usually possible to resume normal activities on the same day. However, it is always advisable to follow the doctor’s recommendations.
Summary: Overall assessment of the medical standards of BrandNew Clinic
Based on the analysis of all these aspects, BrandNew Clinic’s medical standards rank among the top in South Korea’s Dermatology field. Its core advantages are manifested in three areas:
- Technological leadership: Director Yin Seong-eun is the originator of several mainstream injection techniques in South Korea, rather than someone who simply follows existing methods; his contributions in this area are truly innovative.
- Comprehensive safety measures: The presence of dedicated anesthesiologists, independent treatment rooms, and advanced equipment all contribute to the establishment of a high-standard safety system.
- Excellent service experience: One-on-one personalized services, Chinese-language communication support, and 6-month post-treatment follow-up to ensure a comprehensive customer experience.
Of course, the word “expensive” is often people’s first impression when it comes to this service. However, this is accompanied by a higher rate of personal consultations by the clinic director, more refined treatment plans, and more comprehensive post-operative support. If you value a combination of effective results, safety, and a positive experience, BrandNew Clinic is indeed worth considering seriously. Friends who are interested in visiting are advised to make an appointment 2 to 4 weeks in advance through the official channels (WeChat customer service or the official website), and to prepare clear facial photos so that the most accurate personalized treatment recommendations can be provided during the consultation.
