The Korean cosmetic surgery market is renowned worldwide for its high cost-performance ratio and advanced technologies. BrandNew Clinic, located in Cheongdam-dong, Seoul, is particularly favored by those seeking premium treatments. This boutique clinic, led by Director Yoon Seong-eun, stands out in the highly competitive江南 cosmetic surgery sector thanks to its innovative contour sculpting injection techniques and personalized services.
However, for many consumers considering cosmetic procedures in Korea, the most pressing question is often: “How much does BrandNew Dermatology charge? Is it worth the price?” This article provides a comprehensive analysis of BrandNew Clinic’s pricing structure, the price ranges for various treatments, and how they compare to market standards, helping you make informed budget plans.
I. BrandNew Clinic’s Pricing Positioning and Market Comparison
Before examining the prices of individual treatments, it is important to understand BrandNew Clinic’s overall pricing strategy. Compared to common chain dermatology clinics in Korea, such as Abijou, Muse, and Lielang, BrandNew is considered a mid-to-high-end boutique clinic.
According to market research and customer feedback, BrandNew Clinic’s fees are approximately 30% to 50% higher than those of average chain dermatology clinics in Korea. This price difference is mainly due to the following factors:
- Director’s Personal Attention: Unlike chain clinics where consultations are often handled by subordinate staff, BrandNew’s founder, Director Yoon Seong-eun, personally oversees each patient’s consultation and main treatment procedures.
- Proprietary Innovative Technologies: The clinic owns several independently developed injection techniques, such as contour sculpting needles and nine-layer lifting procedures, and the research and development costs of these technologies are reflected in the prices.
- Personalized Services: One-on-one consultations, full-time Chinese interpretation services, and six-month follow-up care are all reasons why the prices are higher.
- Prime Location: Situated in Cheongdam-dong, one of Korea’s premier areas for cosmetic surgery, the clinic incurs higher rent and operating costs.
II. Detailed Price Ranges for Various Treatments
It should be noted that BrandNew Clinic does not make its complete price list public; all treatments are provided on a “customized quotation” basis. The following price ranges have been compiled based on market research, user feedback, and reference prices from similar clinics in Korea. The actual fees should be confirmed upon on-site consultation at the clinic.
1. Prices for injectable treatments
| Treatment name | Price range (Korean won) | Approximate New Taiwan dollar amount | Notes |
|---|---|---|---|
| Contour shaping injection (single area) | 500,000 – 800,000 | 12,000 – 19,000 | Original technique developed by Director Yoon Seong-eun |
| Hyaluronic acid filler (1cc) | 350,000 – 600,000 | 8,500 – 14,500 | Varies depending on brand and area |
| Botulinum toxin (for one area) | 150,000 – 300,000 | 3,600 – 7,200 | Face slimming/wrinkle removal/leg slimming |
| Nose sculpting injections | 400,000 – 700,000 | 9,600 – 16,800 | For nose tip and nostril enhancement |
| Nine-layer lifting injections | 800,000 – 1,500,000 | 19,000 – 36,000 | Full-face lifting and tightening |
2. Skin care and laser treatment prices
| Service name | Price range (Korean won) | Approximate New Taiwan dollars | Notes |
|---|---|---|---|
| Lizhu Lan Black Box (2cc) | 300,000 – 500,000 | 7,200 – 12,000 | Classic Restored Version |
| Lizhu Lan HB Plus (2cc) | 350,000 – 550,000 | 8,400 – 13,200 | Contains Hyaluronic Acid for Enhanced Moisture |
| Lizhu Lan White Box I (Eye Area) | 200,000 – 350,000 | 4,800 – 8,400 | Specifically designed for fine lines around the eyes |
| Salmon DNA stem cells | 500,000 – 900,000 | 12,000 – 21,600 | Deep skin repair |
| Picosecond laser (full face) | 300,000 – 600,000 | 7,200 – 14,400 | Adjusts according to device and number of treatments |
| Hydrodermabrasion treatment | 250,000 – 500,000 | 6,000 – 12,000 | Basic moisturizing introduction |
3. Price of facial tightening treatments
| Service name | Price range (Korean won) | Approximate New Taiwan dollar amount | Remarks |
|---|---|---|---|
| Korean version of ultrasound (Shurink 300 sessions) | 400,000 – 700,000 | 9,600 – 16,800 | Entry-level skin tightening |
| American version of ultrasound (Ultherapy) | 1,200,000 – 2,500,000 | 29,000 – 60,000 | High-end ultrasonic lifting |
| Thermage FLX | 2,000,000 – 4,500,000 | 48,000 – 108,000 | RF Tightening: The Gold Standard |
| RF Microneedling (Secret RF) | 500,000 – 900,000 | 12,000 – 21,600 | Dual Effects of Microneedling + RF |
III. Package Deals and Discounts
Although the individual prices at BrandNew Clinic are relatively high, they often offer discounts on package treatments. For consumers who plan to undergo multiple treatments, purchasing a package is usually more cost-effective than buying them individually. Here are some common package options for reference:
| Package Contents | Reference Prices (Korean Won) | Approximately New Taiwan Dollars | Target Audience |
|---|---|---|---|
| Lizhu Lan 2cc + Picosecond Laser Facial Treatment | 550,000 – 900,000 | 13,200 – 21,600 | Overall Improvement in Skin Quality |
| Contour Needle Therapy + Botulinum Toxin for Face Slimming | 700,000 – 1,100,000 | 16,800 – 26,400 | V-Shaped Face Contouring |
| 1cc of hyaluronic acid + hydrofiller injections | 500,000 – 800,000 | 12,000 – 19,200 | Three-dimensional effect + moisturization |
| 2cc of Lijuzilan HB + 300 ultrasonic treatments | 700,000 – 1,200,000 | 16,800 – 28,800 | Double effects: tightening and repair |
| Comprehensive facial package (including consultation and post-treatment care) | 2,000,000 – 4,000,000 | 48,000 – 96,000 | Comprehensive renovation plan |
It is recommended to inquire about the monthly package discounts when making a reservation, as some clinics offer time-limited discounts on specific services. When booking through the official WeChat or LINE, you may also be eligible for special discounts reserved for foreign tourists during certain hours.
IV. Hidden costs and important notes
When planning your budget for medical aesthetics treatments, in addition to the main procedure costs, you should also be aware of the following potential additional expenses:
- Consultation fee: Some clinics charge a preliminary consultation fee of 10,000 to 40,000 Korean won, but this fee is usually deductible or waived if you decide to proceed with the treatment on the same day.
- Anesthesia cost: If you choose general anesthesia for more extensive procedures, an additional fee of 100,000 to 150,000 Korean won will be applied.
- Post-treatment care: Services such as LDM microneedling therapy and repair masks may incur an additional cost of 50,000 to 100,000 Korean won.
- Special equipment: The use of specialized pain-free injectors like Rejumate may result in an additional charge of approximately 50,000 Korean won.
- Doctor’s expertise fee: If you request that the clinic’s chief physician perform the procedure personally (rather than a regular doctor), some clinics may charge an additional fee of 30,000 to 50,000 Korean won.
V. Tax Refund Policies and Money-Saving Tips
For foreign tourists, another major advantage of cosmetic treatments in Korea is the possibility of tax refunds. BrandNew Clinic supports foreign patients in obtaining tax refunds using their passports, which can save approximately 7% to 10% of the costs.
Here are some practical money-saving suggestions:
- Book in advance: Make reservations in advance through the official WeChat or LINE, and you may be eligible for special discounts during certain periods.
- Avoid peak seasons: Prices tend to increase during Korean holidays such as Mid-Autumn Festival and Spring Festival, so it’s advisable to avoid these times.
- Pay in cash: Some clinics offer additional discounts for cash payments. Although using a credit card makes tax refunds easier, you might want to inquire about any cash discounts available.
- Verify the origin of the products: Ensure that the products used before the treatment are genuine and open them on-site to avoid using inferior products.
- Ask about post-treatment care packages: Some packages already include necessary after-treatment products, so there’s no need to purchase them separately.
VI. Price Comparison between BrandNew Clinic and Other Similar Clinics
To help readers better understand the pricing of BrandNew Clinic, the following comparison is provided with other well-known dermatology clinics in Korea:
| Types of Clinics | Hyaluronic Acid (1cc) | Botox (Single Site) | Lizhu Lan (2cc) | Overall Positioning |
|---|---|---|---|---|
| BrandNew Clinic | 350,000–600,000 Korean Won | 150,000–300,000 Korean Won | 300,000–500,000 Korean Won | Mid-to-high-end Premium Option |
| Cheongtan-dong Premium Clinics (average) | 400,000 – 700,000 Korean won | 200,000 – 350,000 Korean won | 350,000 – 600,000 Korean won | Advanced customized services |
| Large-scale chain dermatology clinics | 250,000 – 450,000 Korean won | 100,000 – 200,000 Korean won | 200,000 – 400,000 Korean won | Inexpensive and standardized services |
| Mingdong/Hongda Affordable Clinics | 200,000–350,000 Korean won | 70,000–150,000 Korean won | 150,000–300,000 Korean won | Entry-level |
As can be seen from the table above, although the prices at BrandNew Clinic are higher than those at general chain clinics, they are still considered moderate to high among the premium clinics in Cheongdam-dong. Considering that the treatments are performed by the director himself and use unique techniques, these prices are quite competitive.
VII. Frequently Asked Questions Q&A
Q1: Can the price at BrandNew Clinic be negotiated?
A: Prices at Korean cosmetic clinics are usual
ly fixed, but there may be some flexibility for package deals or during off-peak seasons. It’s advisable to inquire politely whether there are any discounts or special offers available for that month.
Q2: Does the price include follow-up consultation
s?
A: BrandNew provides six months of follow-up care, but whether these follow-ups are free needs to be confirmed during the consultation. Generally, basic follow-up appointments 1–2 weeks after the treatment are included in the total cost.
Q3: What is the most cost-effective way to
pay? It is recommended to bring international credit cards (Visa/MasterCard) along with some cash. Credit cards are convenient for tax refunds, while cash may offer a small discount. Some clinics also accept payments via Alipay or WeChat Pay.
Q4: Will the price vary depending on the doctor?
A: Brand
New Clinic is primarily operated by Director Yoon Seong-eun. If performed by another doctor, the price may vary slightly. It is recommended to confirm the attending doctor at the time of booking.
Q5: If the budget is limited, which treatment is recommended first?
A: If the budget is limited, it is suggested to consider BrandNew’s contour injection or Lijulan restoration treatments first. These are the clinic’s flagship services and offer a relatively good value for money.
VIII. Summary and Recommendations
Based on the above analysis, BrandNew Clinic’s pricing is clearly aimed at the mid-to-high-end market, suitable for consumers seeking quality and personalized services. Although the individual prices are relatively high, considering the director’s personal involvement, innovative techniques, excellent Chinese-language service, and post-treatment follow-up, this pricing is competitively reasonable among premium clinics in Cheongdam-dong.
For consumers with limited budgets, the following recommendations are given:
- Choose the clinic’s flagship treatments (such as contour injections or Lijulan) to experience its core technologies.
- Take advantage of package discounts, as they are usually more cost-effective than purchasing treatments individually.
- Make use of tax rebate policies to save 7%-10% on your expenses.
- Book in advance through official channels and inquire whether there are special discounts for foreign tourists.
Finally, it should be noted that cosmetic procedures involve medical treatment, so price should not be the only factor to consider. When choosing a clinic, it is more important to evaluate the doctor’s qualifications, the clinic’s reputation, and post-treatment services. It is recommended to do thorough research before making a decision, read real user reviews, and communicate your needs and expectations clearly with the clinic to ensure a satisfactory experience.
Disclaimer: The price information in this article is for reference only; the actual fees shall be subject to the on-site quotes from BrandNew Clinic. Since medical treatments can vary from person to person, it is recommended to communicate thoroughly with your doctor before proceeding to understand the potential risks and outcomes.
